Are you finding more ways to be thrifty this year?
According to new research, we’re feeling better about managing our money – from our rainy day funds to cutting back our energy use, we’re taking more steps to keep our cash in our pockets.
It’s clear that in recent years, many of us are watching our wallets more closely with all the financial pressures around. However, new research commissioned by energy and sustainable solutions provider E.ON Next found that two-thirds (66%) of Brits now consider themselves financially savvy, particularly when it comes to saving money on their household expenditure and bills – with almost half (45%) claiming they feel more optimistic about their ability to handle their money compared to last year.
From the research, four in five (80%) people claim they’re embracing a more thrifty lifestyle, with three-quarters (76%) saying saving money is a top priority for them this year. But what are people setting funds aside for? According to the research, almost two-thirds (62%) are focusing on holidays, over 60% want to top up their ‘rainy day’ fund, more than a third (39%) are investing in home renovations, and nearly a quarter (24%) of people are keen to set aside money for their social life.
People are coming up with resourceful ways of keeping more money in their pockets, with around a third (37%) of people cooking more meals at home and taking advantage of coupons and discount codes (33%).
Putting energy into saving money
According to the research, nearly a quarter (23%) say they’d rather pay a visit to their dentist than sit down to sort their finances. But when it comes to energy, nearly three-quarters (72%) of Brits claim they know how to save energy to reduce their bills, whilst one in three (32%) are being smarter with their use, as more of us focus on changing our everyday habits to help deliver savings.
With the research finding 47% of those asked are looking to save through their energy tariffs, and a third (37%) are seeking clear information on tariffs in general, E.ON Next is on a mission to help its customers.
Its pioneering Next Pledge tariff offers customers peace of mind by guaranteeing their prices will remain £50 below the energy price cap. Since August 2023, almost 350,000 customers have signed up for the tariff, and they’re collectively expected to save £17million compared to the industry-wide price cap.
Julian Lennertz, Chief Commercial Officer at E.ON Next, says:
‘Our research shows that many people across the UK are now more confident about managing their everyday finances and they’re making more informed decisions about where to spend money and where they can save.
‘At E.ON Next, we’re proud to support this financially savvy spirit with our pioneering E.ON Next Pledge tariff, which hundreds of thousands of our customers are already benefiting from. Through innovative tariffs like Pledge, which can help customers save money and offer peace of mind, we’re acting as a playmaker and ensuring we’re creating real change in the energy world.’
The Next Pledge Experience
To celebrate its Next Pledge tariff and to showcase how ‘life’s better under the cap’, E.ON Next has launched The Next Pledge Experience.
The pop-up interactive experience on London’s South Bank offers visitors the opportunity to learn about the Next Pledge tariff inside a giant cap-shaped dome, featuring a range of activities including free slushies, ice creams and sweets, as well as music, free giveaways and an interactive photobooth, all aimed at making everyone who enters feel like a winner.
There will be a live DJ and interactive dance game to get energy levels soaring (in the best way) as well as relaxing head massages and chillout areas to help visitors wind down, with activities designed to help people learn more about the benefits of the Next Pledge tariff.
E.ON Next Pledge is a 12-month fixed term tariff that comes with 100% renewable electricity backed by and tracks Ofgem’s industry-wide price cap, guaranteeing to always remain £50 below this cap. Prices on Pledge change each quarter, in line with Ofgem’s price cap, which means if the cap falls, so will prices for Pledge customers. The tariff is available to both new and existing customers.
The Next Pledge Experience will be held at Observation Point in the heart of London’s South Bank on Wednesday June 19th and Thursday June 20th, from 10am-6pm.
To find out more visit eonnext.com/next-pledge.
**Research carried out on behalf of E.ON Next by Opinion Matters in June 2024, surveying 2,000 UK adults aged 18+ years old.
**Next Pledge is priced £50 below the price cap at average annual consumption of 11,500 kWh for gas and 2,700 kWh for electricity. It is currently priced at £1,640 and will fall to £1,518 on 1st July. The price is based on average annual dual fuel use and will differ according to consumption. Customers need to pay by Direct Debit and agree to have a smart installed where eligible.
***E.ON Next customers on track to save an extra £17m
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****Electricity backed by 100% renewable resources, E.ON renewable generation assets, agreements with UK generators and the purchase of renewable electricity certificates. The electricity supplied to your home comes from the National Grid. Fixed term contracts only. Smart meter required, where eligible. Exit fees and T&C’s apply.
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